Kt (korea Telecom) Film ESCAPE by DK.B, Topping Interactive

ESCAPE

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Industry Telecommunications Services
Media Film
Market South Korea
Agency DK.B
Director Naduk
Executive Creative Director Junchul Lee
Creative Director Heehyung Kim
Producer Euisu Chae
Editor Yochang Song
Agency Topping Interactive
Production Pluto Filmworks
Released April 2011

Credits & Description

Category: Interactive Film
Advertiser: KT TELECOMMUNICATIONS
Product/Service: OLLEH TV
Agency: DK.B
Production Company: PLUTO FILMWORKS, SEOUL, SUNGNAM KYUNGGI-DO, KOREA, KOREA
Production Company: TOPPING INTERACTIVE, SEOUL, SUNGNAM KYUNGGI-DO, KOREA, KOREA
Date of First Appearance: Apr 4 2011
Executive Creative Director: Junchul Lee
Creative Director: Heehyung Kim
Producer: Euisu Chae
Director: Naduk
Editor: Yochang Song
Sound Design/Arrangement: Daeseop Kim/Byungchul Kim
Post Production: Pluto Film Works
Cameraman: Seunghwan Park
Lighting: Mingae Song
Music: Hyejun Lee
Cinematographer: Sunghoon Yoo
Director Of Photography: Hongyun Lee
Editing Company: Pluto Filme Works
Other Credits: Desiner - Yurimsong

English Description
Motivation- olleh tv (our IPTV brand name) has only been around for 3 years and is still non-interactive. Viewers just “lean back”, but we want viewers to “lean forward” and interact with TV. They do not utilize the full extent of functions available on IPTV. In order to attract viewers, we have made a commercial giving the viewer the power to control the outcome. It has the feeling of an interactive movie. The interactive commercial begins when the viewer chooses to press the buttons on their remote control. As the viewer gets deeper and deeper into the story, they are given clues to the identity of the kidnapper. They are use IPTV fuctions to find out who it is. As they interact with the commercial, the viewer can realize and familiarize themselves with the many functions of IPTV. We hope viewers enjoy the commercial and see olleh tv as a entertaining brand.
-Story Summary- Well-known Criminal Psychologist Min Hyun Ah A criminal has killed Min Hyun Ah’s husband, kidnapped her and her daughter, and locked them up in separate rooms. The criminal has made a puzzle for her to solve. Min Hyun Ah must find out who murdered her husband and kidnapped her within 5 hours in order to save herself and her daughter. She is given a choice of 5 suspects. The criminal gives clues for Min Hyun Ah. She is given information on her previous cases. As she reviews the information, she sees that she has made a few mistakes in her profiling. In the meantime, her kidnapper is filming her. The kidnapper’s motive is to post a video of her realizing that she had made mistakes in her case. The kidnapper intends to defame her reputation. She tries to find clues and recollect her past cases. When 2 hours are left, Min Hyun Ah, receives information from other people using IPTV about the kidnapper’s identity. Finally, as time is running out, Min Hyun Ah must choose her kidnapper’s identity.