MOTHER'S DAY by M&C Saatchi Beirut for Kunhadi

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Industry Traffic safety
Media Film
Market Lebanon
Agency M&C Saatchi Beirut
Director Henri Bassil
Executive Creative Director Samer Younes - Odile Riachi
Creative Director Pierre Khoury, Hadi Siriani
Art Director Rola Ghotmeh
Copywriter Nizar El Hindi, Maral Ghanma - Maya Macaron
Producer Valerie Lahoud, Samy Chahine
Account Supervisor Shermine Hraoui
Editor Maria Malek
Production Zoe Production
Released March 2011

Credits & Description

Category: Public Health & Safety
Advertiser: KUNHADI
Production Company: ZOE PRODUCTION, Beirut, LEBANON
Date of First Appearance: Mar 18 2011
Chief Creative Officer: Samer Younes
Executive Creative Director: Odile Riachi
Creative Director: Pierre Khoury/Hadi Siriani
Copywriter: Maral Ghanma/Nizar El Hindi
Art Director: Rola Ghotmeh
Agency Producer: Saad Kaabour
Account Supervisor: Shermine Hraoui
Producer: Valerie Lahoud/Samy Chahine
Director: Henri Bassil
Editor: Maria Malek
Sound Design/Arrangement: Philip Khayat
Post Production: Vtr Beirut
Cameraman: Joseph Kfoury
Lighting: Gamma Engineering Beirut
Music: Philip Khayat
Account Manager: Grace Zakka
Director Of Photography: Pierre Mouarkech
Editing Company: Vtr Beirut
Other Credits:

English Description
Kunhadi is an NGO in Lebanon that seeks to raise awareness on the dangers of irresponsible driving, especially among the youth. The number of car fatalities in Lebanon had been rising for years, and previous attempts in the country to appeal to the youth’s sense of responsibility and good citizenship weren’t garnering the results needed. So for Mother’s Day, instead of trying to reason with them, Kunhadi showed them the reality of what they’d leave behind, striking at their most vulnerable spot, their love for their mothers.