Kurl-on Film Yoga by Lowe Lintas Mumbai

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Industry Household maintenance & pet products
Media Film
Market India
Agency Lowe Lintas Mumbai
Executive Creative Director Rajesh Ramaswamy
Creative Adarsh Atal, Navin Muralitharan
Production Fingerprints
Director Karan B Shetty
Released October 2016

Credits & Description

Media: TVC
Market: India
Client: Kurl-On
Product: mattress
Campaign(Soccer): Kurl-On Mattresses with Kurlopedic Technology
Campaign(Yoga): Kurl-On SpikeKare Mattress with Kurlopedic Technology
Creative Agency: Mullen Lintas (Bangalore)
Executive Director: Rajesh Ramaswamy
Creative: Adarsh Atal, Navin Muralitharan
Executive Vice President: Sonali Khanna
Client Servicing: Anindo Niyogi & Melvin Sylvester
Production House: Fingerprint Films
Director: Karan Shetty
Executive Producer: Madhukar Kotian
Producer: Vijay Carvalho
Published: February 2017
"When a mattress begins to matter"
The struggles of the two lead characters in both the TVCs; a determined Yoga practitioner whose attempts to strike the right yoga pose are curiously looked on by her husband, and a self-involved Football enthusiast, introduce the need for the right mattress.
After the comical twists the features; SpineKare and Kurlopedic Technology of Kurl-On Mattress are introduced. “Because these kind of things matter ya …” the Voice Over chuckles, then continues to sign off with the brand’s latest tagline - “When a mattress begins to matter”.
A quirky approach for the mattress category, using humorous insights to people’s real-life mattress struggles, these ads stand out.