Caught Glass by Droga5 London for Kwiff

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Caught Glass

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Industry Lottery & Gambling, Mobile applications
Media Film
Market United Kingdom
Agency Droga5 London
Creative Director David Kolbusz, Rick Dodds, Steve Howell
Creative Ed Redgrave, Dave Wigglesworth, Matt Butler, Ethan Bennett
Production Biscuit Filmworks
Director Jeff Low
Released August 2017


Kinsale Shark Awards 2017
Film International Film - Broadcast Tv, Cinema, Online: Gambling, Lottery, Bingo Gold

Credits & Description

Category: Gambling
Geo: United Kingdom
Advertising Agency: Droga5, London, UK
Brand: Kwiff
Creative Director: David Kolbusz, Rick Dodds, Steve Howell
Creative: Ed Redgrave, Dave Wigglesworth, Matt Butler, Ethan Bennett
Account Director: Jonny Price
Agency Producer: Goldie Robbens
Director/ Production Co: Jeff Low, Biscuit Filmworks
Producer: Toby Courlander
Executive Producer: Rupert Reynolds-MacLean
Editor: Saam Hodivala, Work Editorial
Post Production: The Mill
Sound Design: Grand Central Sound Studios
Typographer: Chris Chapman, Head of Design Droga5 London
DoP: Ben Todd
Published: August 2017
Kwiff, the all new innovative mobile-only sports betting app that adds another thrill to sports betting by “kwiffing” or boosting odds, is releasing a fully integrated campaign that describe this feeling – the feeling of being ‘kwiffed’.
The “It’s perfectly normal. Until it’s kwiffed” campaign, created by Droga5 London, comprises three humorous films that celebrate the feeling of winning before you’ve actually won, which truly differentiates kwiff’s offering over other sports betting apps who are all about one thing, shouting loud about bonuses and free bets.
One execution features a class of man-children being told by their teacher that not only do they not have homework that evening, they can finish the day bursting giant bubble wrap. Another, features a man who is so proud of catching a falling glass from a cupboard before it hits the floor that he carries it around with him to his grave. At the end of each a voiceover explains that that is the meaning of kwiff.
The ads will run as part of a fully integrated, cross channel campaign devised and delivered by Droga5 London. From the UI-design of the app itself to a season long exclusive deal with BT Sport featuring before every televised Premier League, Champions League, FA Cup and La Liga game this season. It’s supported through an online and mobile digital display campaign.