SHOPPING by DraftFCB Buenos Aires for K-y

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SHOPPING

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Industry Lubricants
Media Film
Market Argentina
Agency DraftFCB Buenos Aires
Director Santi Chaumont
Executive Creative Director Javier Campopiano
Creative Director Lulo Calió, Tony Waissmann
Art Director Javier Agena Agoya
Copywriter Lucas Bongioanni
Producer Avelino Rodriguez, Carolina Fox
Account Supervisor Dolores Caballero
Editor Lucas Otero
Released February 2012

Awards

El Sol 2012
TV/Cine PRODUCTOS DE BELLEZA Y CORPORALES. VARIOS. Sol de Plata

Credits & Description

Category: Pharmacy
Advertiser: JOHNSON & JOHNSON ARGENTINA
Product/Service: KY GEL
Agency: DRAFTFCB BUENOS AIRES
Production Company: THE LIFT, Mexico City, MEXICO
Executive Creative Director: Javier Campopiano
Creative Director: Lulo Calió/Tony Waissmann
Copywriter: Lucas Bongioanni
Art Director: Javier Agena Agoya
Agency Producer: Gabriel Lancioni
Account Supervisor: Dolores Caballero
Producer: Avelino Rodriguez/Carolina Fox
Director: Santi Chaumont
Editor: Lucas Otero
Post Production: Cluster Mexico/Che Revolution
Account Manager: Karen Goldstein/Agostina Luzzi
Director Of Photography: León Chuprout
Account Manager: Karen Goldstein/Agostina Luzzi
Director Of Photography: León Chuprout
Other Credits: Producer: Julieta Miguelez

English Description
KY is a lubricant gel focused in stablished couples and marriages. Its strategy is about how good sex enhances the rest of the life. These campaign pictures out the outcome of a healthy sexual life.