Taxi by ADK Asatsu-DK Tokyo for Sunshine Sakae

Taxi

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Industry Political/Religious/Trade Organizations
Media Film
Market Japan
Agency ADK Asatsu-DK Tokyo
Art Director Kazuya Nakajima
Producer Kazuo Kawasaki
Account Supervisor Kunio Inagaki, Toshitaka Nasu
Editor Wataru Sato, Takahiro Uchida
Production TYO Inc
Released April 2012

Awards

Spikes Asia 2012
Film Retail Outlets, Fast Food Outlets & Restaurants Gold

Credits & Description

Category: Retail Stores
Advertiser: KYORAKU SAKAE DEVELOPMENT
Product/Service: DEPARTMENT STORE SALE
Agency: ADK JAPAN
Production Company: TYO PRODUCTIONS, Tokyo, JAPAN
Creative Director: Kazuya Nakajima
Copywriter: Kazuya Nakajima
Art Director: Kazuya Nakajima
Agency Producer: Youichi Terasaka
Account Supervisor: Toshitaka Nasu/Kunio Inagaki
Advertiser's Supervisor: Ryosuke Shimizu
Producer: Kazuo Kawasaki
Director: Wataru Sato
Editor: Wataru Sato/Takahiro Uchida
Cinematographer: Shuhei Onaga

English Description
Our brief was to develop a high impact ad that would stand out from the competition, once seen, never forgotten. The goal was to attract customers during the winter sales season, when clothing prices are reduced more than at any other time of the year. We focused on the insight, “Buying quality goods at low price puts me in a good mood.
From this, we developed the core idea of strange people willing to go through what would normally be intolerable or unusual, because the great shopping experience put them in such a good mood.