Kyushu: THE 250KM WAVE by Dentsu Inc. Tokyo for Kyushu

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Kyushu: THE 250KM WAVE

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Industry Transport, travel & tourism
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Director Tsuguhisa Tanaka
Creative Director Yuya Furukawa
Art Director Atsushi Oogi, Urara Mano
Copywriter Hirokazu Ueda, Takuya Isojima
Producer Yohei Tanaka, Tsuguto Shiraishi
Account Supervisor Takafumi Nogami
Editor Katsuaki Muka
Released June 2011

Awards

Cannes Lions 2011
Film Lions Travel, Transport & Tourism Bronze

Credits & Description

Type of Entry: Product & Service
Category: Travel, Transport & Tourism
Title: THE 250KM WAVE
Advertiser/Client: KYUSHU RAILWAY COMPANY
Product/Service: BULLET TRAIN
Entrant Company: DENTSU Tokyo, JAPAN
Advertising Agency: DENTSU Tokyo, JAPAN
Creative Director: Yuya Furukawa
Art Director: Atsushi Oogi/Urara Mano
Copywriter: Takuya Isojima/Hirokazu Ueda
Agency Producer: Hikaru Ikeuchi/Mariko Shitara
Advertiser's Supervisor: Yosuke Yamamoto/Hiroko Kaku
Planner: Atsushi Oogi/Kota Tohata/Sayaka Arimoto
Account Manager: Kenichi Mizunoo
Account Supervisor: Takafumi Nogami
Production Company: ENGINE FILM Tokyo, JAPAN
2nd Production Company: T & E Fukuoka, JAPAN
Director: Tsuguhisa Tanaka
Producer: Yohei Tanaka/Tsuguto Shiraishi
Editor: Katsuaki Muka
Sound Design/Arrangement: Katsuya Yamada
Music: Artist/Title: Maia Hirasawa/Boom!
Post Production: T & E Inc.
Brief Explanation:
The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. Still struggling with the ongoing recession, it was a ‘once in a 100 years’ type of event for the local residents. Thus, our mission was to share it (beyond railroad fans) in a tangible way that would provide vigor and happiness to everyone in Kyushu.
We constructed festivity and participation – creating a massive festive event both old and young could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and ‘live’ connection,
which is,a 250km wave across Kyushu.
We invited people to ‘do the wave’ alongside the tracks during the Shinkansen’s test run, and we held The 250km Wave Across Kyushu Event and filmed it from the bullet train. This wave, spanning 250km, is the world’s longest.