La Optica Film MORE THAN 3D by DraftFCB Buenos Aires

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Industry Opticians, Prescription Eyewear, Retail, Distribution & Rental companies
Media Film
Market Argentina
Agency DraftFCB Buenos Aires
Executive Creative Director Javier Campopiano
Creative Director Lulo Calió
Art Director Lulo Calió
Copywriter Claudio Brutto
Account Supervisor Gabriela Ochoa
Editor Alejandro Narvaez
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: LA ÓPTICA
Product/Service: OPTICIANS
Date of First Appearance: Aug 26 2010
Executive Creative Director: Javier Campopiano
Creative Director: Lulo Calió
Copywriter: Claudio Brutto
Art Director: Lulo Calió
Agency Producer: Martin Mainetti/Gabriel Lancioni
Account Supervisor: Gabriela Ochoa
Editor: Alejandro Narvaez
Sound Design/Arrangement: Estudio Kathru

English Description
The piece reveals that the bad quality images seen on screen have nothing to do with the lack of 3D glasses and is due to people´s "astigmatism".

The main objective was to direct people to the store located in the same mall.