Laboratorio Elea Film CAR PARK by Kepel & Mata

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CAR PARK

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Industry Contraceptives & Pregnancy Tests
Media Film
Market Argentina
Agency Kepel & Mata
Director Pablo Fusco, Juan Chappa
Art Director Ramiro Crosio
Copywriter Sebastian Blezowski, Maureen Hufnagel
Producer Pablo D`onodrio- Lucas Urquiza
Account Supervisor Gonzalo Fassón
Production Pank Films
Released April 2011

Credits & Description

Category: Pharmacy
Advertiser: LABORATORIO ELEA
Product/Service: EVATEST PREGNANCY TEST
Agency: KEPEL & MATA
Production Company: PANK FILMS, Buenos Aires, ARGENTINA
Date of First Appearance: Apr 29 2011
Chief Creative Officer: Damián Kepel
Creative Director: Sebastián Blezowski/Ramiro Crosio
Copywriter: Sebastián Blezowski
Art Director: Ramiro Crosio
Agency Producer: Luciano Lauría
Account Supervisor: Gonzalo Fassón
Advertiser's Supervisor: Carolina Montarcé
Producer: Lucas Urquiza
Director: Pablo Fusco/Juan Chappa
Music: Tdl
Account Manager: Luján Gallo

English Description
We are in a large car park where we clearly see there are parking spaces reserved for pregnant women, with the typical signs for pregnant women on the floor and we also see the spaces for everyone else. We suddenly see a car about to park. To everybody’s surprise the car has not parked in the common parking spaces, nor in the place reserved for pregnant women, it has parked right in the middle of the two. At that moment it is overprinted:
YOU CAN BE IN DOUBT. EVATEST ISN’T.