Laboratory For Equality Film MAKE IT CHANGE FOR GOOD by Mediaprism

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MAKE IT CHANGE FOR GOOD

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Industry Public awareness, Human Rights
Media Film
Market France
Agency Mediaprism
Production The Gang Films
Director Laurence Dunmore
Art Director Rodolphe Devlaeminck, Christophe Poisson
Copywriter Jean-Marc Gabon
Producer Jean Villiers - Jean Marc Tostivint - Martin Saralegui
Account Supervisor Frédérique Agnes
Released October 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: LABORATORY FOR EQUALITY
Product/Service: GENDER EQUILITY
Agency: MEDIAPRISM
Production Company: GANG FILMS, Paris, FRANCE
Chief Creative Officer: Jean-Marc Gabon
Creative Director: Jean-Marc Gabon
Copywriter: Jean-Marc Gabon
Art Director: Rodolphe Devlaeminck/Christophe Poisson
Account Supervisor: Frédérique Agnes
Advertiser's Supervisor: Géraldine Delefosse
Producer: Jean Villiers
Director: Laurence Dunmore
Post Production: Gang Films
Music: Ennio Morricone/« Metti/Una Sera A Cena »
Planner: Laurence Billot-David
Director Of Photography: Isabelle Dumas
Planner: Laurence Billot-David
Director Of Photography: Isabelle Dumas

English Description
The action starts in an elevator of a company. A man enters and reaches out to greet a young woman already in the lift. At this moment, a colleague gets in between and also holds out the hand to him and the two men begin to discuss ignoring the the young woman.
In the doorway of an office, another young woman is talking with her colleague when suddenly a young man comes in and interrupts her.
In another office, a man does not hesitate this time to sit down on a young woman already sitting in the chair.
Other place, we are in a meeting room where a young woman standing, makes her presentation to her colleagues. Suddenly, a man stands up and interrupts her and then stands in front of her to complete the presentation, as if she did not exist and there is no reaction in the assistance.
Finishing plan, a man about to take place at the back of a master car. He sits on a collaborator already there, while looking longingly at a young woman walking down the street ...
Voice of: Do we continue to sit on the problem or make it change for good ?
Sign the Pact for Equality and join the Laboratory for Equality