Lacoste Celebrating 80 Years by BETC Luxe for Lacoste

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Lacoste Celebrating 80 Years

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Industry Clothing
Media Film
Market France
Agency BETC Luxe
Creative Director Safia Bouyahia
Producer Rebecca Rice Ufo
Production Mathemativ.tv
Production UFO
Released March 2013

Credits & Description

Co-Designed and directed by Axel Courtiere and FX Pourre at UFO this latest stop motion project takes us through the years of Polo Lacoste. Part of the 80 years of the Lacoste Polo campaign the 1 minute film was created with French agency BETC LUX and shot in Paris over 3 days. With over 250 poloâs the UFO team worked on a 3D animatic before debarking on the animation. Transitions such as the 1960s Pyschedelic pattern were created in house at MATHEMATIC using After FX.
The Film was screened inside Lacoste stores
Category: Clothing & footwear
Client: Lacoste
Agency: BETC Lux
Production: UFO
Country: France
Director: Axel Courtière + FX
Creative Director: Safia BOUYAHIA
Producer: Rebecca Rice
Creatives: Jean-Charles Guillet
Creatives: Caroline Cornu
Client Team Director: Christine Leblond
Post production: Mathemativ.tv
Post Production Producer: Guillaume Marien
DoP : Martin Konrad Animators : Juliette Marchand, Sylvain Derosne Props : Christophe Pommie
Stylist : Ayako Iijima
POST TEAM : Jehan-Bard Bouazza, Martin Trepreau, Maeva Sol, Arnaud Ecobichon, Clement Germain. Production Music : Green United
Music Auteur/ compositeur : Pascal Macaigne
Editeur : Santa Julia Publishing