LADYCARE Film SIDESAFE BOWLING by Cc&e Guangzhou

Adsarchive » Film » LADYCARE » SIDESAFE BOWLING

SIDESAFE BOWLING

Pin to Collection
Add a note
Industry Tissues & Towels, Household maintenance & pet products
Media Film
Market China
Agency Cc&e Guangzhou
Art Director Ryan Peng, Betty Xie, Nick Lin
Copywriter Tao Liu, Ying Xiong, Fiona Li
Account Supervisor Vincent Guo, Xiaoyan Liu
Production Only
Director Zhihua Zou
Art Director Sunny Yang \ Reeves Lin
Copywriter Daming Zheng, Bifeng Tang
Released March 2011

Credits & Description

Category: Toiletries
Advertiser: LADYCARE
Product/Service: SANITARY NAPKINS
Agency: CC&E GUANGZHOU
Production Company: ONLY PRODUCTION, CHINA
Date of First Appearance: Mar 4 2011
Chief Creative Officer: Daming Zheng
Creative Director: Sunny Yang
Copywriter: Daming Zheng/Tao Liu/Ying Xiong/Fiona Li
Art Director: Sunny Yang/Nick Lin/Ryan Peng/Betty Xie
Agency Producer: Yumi Cen
Account Supervisor: Vincent Guo/Xiaoyan Liu
Director: Zhihua Zou
Sound Design/Arrangement: Fancy Element.
Cameraman: Xinyu He
Lighting: Xinyu He
Music: Fancy Element.
Account Manager: Flora Ruan
Editing Company: Yy's Studio

English Description
An event was executed to promote Ladycare SideSafe Pad's new product benefit: Double SideSafe Barriers for double side-leak protection.
In many bowling alleys throughout China, two young ladies kept throwing red balls into the gutter intentionally, an indication of product benefit: double side-leak protection. As they cheered for every gutter ball, people's attention was aroused. They were further informed of Ladycare SideSafe Pads' unique benefits.
The event was filmed and edited into a TV commercial. The eye-catching event and people' sreal reactions in the TVC helped to convey the product benefit to audiences effectively.