Laforet Harajuku Film GEEE by Fallon Tokyo

GEEE

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Industry Retail, Distribution & Rental companies
Media Film
Market Japan
Agency Fallon Tokyo
Director Keiichi Uemura, Nicci Keller
Producer Shinichi Kuwabara
Account Supervisor Eriko Isoda
Editor Eisuke Takahashi
Production Amanainteractive
Released December 2010

Credits & Description

Category: Retail Stores
Advertiser: LAFORET HARAJUKU
Product/Service: WINTER GRAND BAZAR SHOPPING
Agency: SAATCHI & SAATCHI FALLON TOKYO
Production Company: AMANA INTERACTIVE, Tokyo, JAPAN
Date of First Appearance: Dec 27 2010
Creative Director: Keiichi Uemura
Art Director: Keiichi Uemura
Account Supervisor: Eriko Isoda
Producer: Shinichi Kuwabara
Director: Nicci Keller/Keiichi Uemura
Editor: Eisuke Takahashi
Sound Design/Arrangement: Toshiki Umemoto
Post Production: Sound City
Cameraman: Nicci Keller
Lighting: Katsunori Saitou
Cinematographer: Nicci Keller
Editing Company: Mcray
Other Credits: Daito Manabe/Motoi Ishibashi/Tomoaki Yanagisawa
English Description
This TV spot was made for Laforet’s winter grand bazar campaign with the aim to express the energy and the fun element that the bazar has. There elements are further visualized by the colourful and bright LED light installed in people’s mouth. With models dance to the music that synchronizes with the light, the entire atmosphere of the bazaar is formed. It is simple yet this simplicity helps to clearly deliver the message to viewers. All the other campaign elements were made based on this TV spot and they were posted all around Laforet during the bazaar period.