EXCESSES by Armando Testa Milan for Lancia

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EXCESSES

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Industry Cars
Media Film
Market Italy
Agency Armando Testa Milan
Director Luca Maroni
Creative Director Raffaele Balducci
Art Director Dario D'angelo
Copywriter Federico Bonenti
Producer Guido Sansilli, Andrea Fornaca
Account Supervisor Eraldo Mussa
Production Movie Magic Milan
Released February 2011

Credits & Description

Category: Cars
Advertiser: FIAT GROUP AUTOMOBILES
Product/Service: YPSILON
Agency: ARMANDO TESTA
Production Company: MOVIE MAGIC INTERNATIONAL, Milan, ITALY
Date of First Appearance: Feb 6 2011
Creative Director: Raffaele Balducci
Copywriter: Federico Bonenti
Art Director: Dario D'angelo
Account Supervisor: Eraldo Mussa (Central Director)
Producer: Guido Sansilli/Andrea Fornaca
Director: Luca Maroni
Music: Papa Loves Mambo/Hoffman/Manning/Reichner

English Description
In a big city, we see a number of women dressed in an excessive way, with huge high heels and enormous hats, while a ypsilon parades in their midst.
From the car leaves a very beautiful but very simple woman.Ypsilon: fashion, not victim.