Land O Lakes Film Kyle Rudolph vs. A Tire by The Martin Agency Richmond

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Kyle Rudolph vs. A Tire

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Industry Industrial & Agriculture
Media Film
Market United States
Agency The Martin Agency Richmond
Creative Director Anne-Marie Hite
Art Director Rushil Nadkarni
Senior Copywriter Lassiter Stone
Production GMR Marketing
Director Stephen Palgon
Released January 2018

Credits & Description

Category: Confectionery, Snacks
Media: Film
Brand: Land O'Lakes
Agency: The Martin Agency
Geo: United States
Client: Land O’Lakes
Client location: Minneapolis, MN
Topic: Land O’Lakes Farm Bowl
Medium(s): Paid Social, Online Video, and National Broadcast
Ad Name(s): Land O’Lakes Teasers
Chief Marketing Officer: Tim Scott
Vice President, Integrated Marketing: Maureen Brener
Director, Integrated Marketing: Gabriela Bonadonna
Marketing Manager, Integrated Marketing: Kristin Bohan

Agency: GMR Agency
VP, Client Development: Dave Mullins
SVP, Client Consulting + Services: Ann Janikowsky
Account Director, Client Consulting + Services: Corrie Risher
VP of Content & Production: Andy Hayman
Executive Producer: Chad Diedrick


Agency: TMA Agency
Group Creative Director: Andy Azula
SVP, Creative Director: Anne Marie Hite
Senior Copy Writer: Lassiter Stone
Art Director: Rushil Nadkarni
Associate Producer: Coleman Sweeney
Business Affairs Supervisor: Alice Isner
Financial Affairs Manager: Elizabeth Moore
SVP, Group Account Director: Walker Teele
Account Supervisor: Sarah T. Smith

Production Company: GMR Studios
Director: Stephen Palgon
Director of Photography: Enrique Mendoza
Executive Producer: Andy Hayman
Senior Producer: Chad Diedrick
Line Producer: Chris Weger

Editorial Company: GMR Studios
Editor: Chris Sladek, Curt Riedy
Assistant Editor: Robert Brown
Editorial Producer: Sean Quinn

VFX, Finishing, and Color
Colorist: Chris Sladek
Finishing Producer: Enrique Mendoza
Finishing Production Coordinator: Chris Weger
Color Producer: Enrique Mendoza
Remote Color Facility: GMR Studios

Audio Post Facility: GMR Studios
Producer: Sean Quinn
Sound Designer and Mixer: Rory Peach

Stock Music - yes
Published: January 2018
Synopsis:
Land O’Lakes has worked with a number of marketing agencies to launch the Farm Bowl including The Martin Agency, GMR Marketing and Weber Shandwick. Bringing the program to life are five :15 second spots featuring three of the players who will take part in the Farm Bowl, Kyle Rudolph, Greg Jennings and Jason Brown alongside real Land O’Lakes member farmers. In the videos, which were shot on a real Land O’Lakes farm in St. Cloud, Minnesota, the players take part in modern farming challenges, which includes flying drones. Below is a link to two of the videos that were created, featuring Kyle Rudolph and Jason Brown.
Super Bowl 2018(?)