Land O Lakes Film Trophy by The Martin Agency Richmond

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Trophy

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Industry Industrial & Agriculture
Media Film
Market United States
Agency The Martin Agency Richmond
Creative Director Anne-Marie Hite
Art Director Rushil Nadkarni
Released January 2018

Credits & Description

Client: Land O’Lakes
Client location: Minneapolis, MN
Topic: Land O’Lakes Farm Bowl
First Run Date: 7/24/2017 (but again on 1/4/2018)
Medium(s): Paid Social and Local Broadcast
Ad Name(s): Land O’Lakes Trophy Video

Chief Marketing Officer: Tim Scott
Vice President, Integrated Marketing: Maureen Brener
Director, Integrated Marketing: Gabriela Bonadonna
Marketing Manager, Integrated Marketing: Kristin Bohan

Agency: TMA Agency
Group Creative Director: Andy Azula
SVP, Creative Director: Anne Marie Hite
Senior Copy Writer: Lassiter Stone
Art Director: Rushil Nadkarni
Associate Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Alice Isner
Financial Affairs Manager: Elizabeth Moore
SVP, Group Account Director: Walker Teele
Account Supervisor: Sarah T. Smith

Editorial Company: Running With Scissors
Editor: Danny Reidy
Editorial Producer: DeeDee Ray

Production Company: Martin Content Studio
Director of Photography: Justin Ihara
Production Assistant: Steven Reese
Executive Producer: Angie Leaf
Post-Production Company: Running With Scissors

Audio Post Facility: Rainmaker
Producer: Kristin O’Conner
Engineer: Mike O’Conner
Music: APM
Published: January 2018
Synopsis:
The Martin Agency has created a short :30 second video to show the creation of the Farm Bowl trophy that will be handed to the winning team on Thursday, Feb.1 at the Farm Bowl in Minneapolis. The trophy, which merges two of Minnesota’s greatest exports, football and agriculture, is made 100% from materials that were sourced in Minnesota, with Greg Jennings stating it’s twice as heavy as the ‘big trophy.’ You can view the :30 second spot below in a video that previews The Farm Bowl’s exciting blend of football and agriculture alongside that super heavy trophy.