APRIL FOOL'S by Wunderman London, Y&R London for Land-Rover

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APRIL FOOL'S

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Industry Cars, SUV & Four Wheel Drive
Media Film
Market United Kingdom
Agency Wunderman London
Agency Y&R London
Director Nick Elliott
Executive Creative Director David M. Harris
Creative Director Mark Roalfe, Graham Lang
Art Director Tim Brookes
Copywriter Phil Forster
Producer Tag - Michael De Vries
Production Tag
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: LAND ROVER
Product/Service: LAND ROVER
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Agency: WUNDERMAN
Production Company: TAG WORLDWIDE GROUP, London, UNITED KINGDOM
Date of First Appearance: Apr 1 2011
Chief Creative Officer: Mark Roalfe
Executive Creative Director: Mark Roalfe/David Harris (Wunderman)
Creative Director: Mark Roalfe/Graham Lang
Copywriter: Phil Forster
Art Director: Tim Brookes
Agency Producer: N/A
Producer: Michael de Vries
Director: Nick Elliott
Post Production: Smoke & mirrors
Account Manager: Simone Raspagni
Planner: Kate Nettleton

English Description
For April Fools 2011, Land Rover introduce the self-levelling tax disc holder:
A mock new law change to tax disc legislation stipulates that ‘your tax disc must be displayed within parameters that do not exceed 10 degrees’.
Land Rover respond with a mock press conference where they announce the creation of the first self-levelling tax disc holder. This ingenious device uses Contra-Motion technology to make sure that your tax disc always remains level to the road and legally compliant.