Land Rover Film Family Mode by M&C Saatchi Tel-Aviv

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Family Mode

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Industry SUV & Four Wheel Drive
Media Film
Market Israel
Agency M&C Saatchi Tel-Aviv
Executive Creative Director Tzur Golan
Art Director Alon Avni
Copywriter Uri Marek
Released August 2018

Credits & Description

Media: Web Film
Category: Automotive
Client: Land Rover
Country: Israel
Director: Alon Avni
Executive Creative Director: Tzur Golan
Copywriter: Uri Marek
Art Director: Alon Avni
Account Director: Rotem Pokard
Group Account Director: Idit Zemmer
Chief Executive Officer: Alon Hochdorf
Published: August 2018
If you find out one day that your smartphone has a "Family Mode" right next to its "Flight Mode" remember where it all began.
Land Rover Israel took their Discovery Sport campaign one step further and tried to turn the campaign's creative into a real product.
This video staring Rami Waxman, the company's VP of Sales and Marketing, was published and promoted via social media as well as sent directly to the leading smartphone manufacturers in the world.