Land Rover Film The Grizzly Torque by Spark44 Toronto

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The Grizzly Torque

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Industry SUV & Four Wheel Drive
Media Film
Market Canada
Agency Spark44 Toronto
Art Director Peter Buck, Matt Page
Production Wonder Screen Inc
Director Reilly Saso
Released September 2018

Credits & Description

Client: Jaguar Land Rover
President: Wolfgang Hoffmann
Director, Marketing and Product Planning: Jeff Peel
Land Rover Marketing Communications Manager: Kitty Luu

Agency: Spark44
Business Director: Karen Hyman
Art Director: Peter Buck
Copywriter: Matt Page
Account Supervisor: Laura Anderson
Social Media Strategist: John Bastawrous
Agency Producer: Idowu Aluko

Production Company: Wonder Screen Inc.
Director: Reilly Saso
Executive Producer: Chelsea Hulme
Line Producer: Scott Jewett, Anthill Films
Director of Photography: Brandon Kelly, Anthill Films
Editor: Reilly Saso
Audio Engineer: Eric Hulme

Post Production Facility: Redlab Digital
Colourist: Jason Zukowski
Producer: Pallavi Joshi-Firby
Executive Producer: Laurie Kerr Jones
Published: September 2018
Synopsis:
Celebrating 70 Years of Land Rover.
Land Rover is celebrating its 70th anniversary by revisiting an epic around-the-world road trip taken by two Canadians, one of whom would become the country’s foremost nature painter, more than 60 years ago.
The campaign’s centrepiece is a stirring three-minute video produced by Wonder Screen for Spark44. Directed and edited by Reilly Saso, the short film chronicles the epic 1957 journey taken by renowned Canadian artist and naturalist Robert Bateman and biologist/ecologist Bristol Foster in a custom-built Land Rover Series 1, nicknamed the “Grizzly Torque.”
The video combines modern day footage of Bateman and Foster inside the restored Grizzly Torque – which was rescued from a scrap yard in the B.C. interior several years ago – with archival footage captured by Foster on their 60,000-kilometre journey through 19 countries on four continents, including Africa and Australia.
“We wanted to share this remarkable adventure to inspire the next generation of Canadian explorers,” says John Bastawrous, Social Media Strategist, Spark44. “As they both retold their story a sense of timelessness was felt – the passion that they conveyed felt identical to the passion that fuelled their expedition 61 years ago.”
“Bristol’s incredible archival footage really set the bar visually for this film,” says Saso. “The way he captured the people and places they encountered along the way was quite masterful. We wanted to capture our subjects with the same depth and respect, and lucky for us we had beautiful Salt Spring Island as our backdrop.”
The video demonstrates Land Rover’s unmatched all-terrain capabilities, with clips showing it navigating everything from mud and desert to dirt roads. While Land Rover Canada has posted several videos featuring individuals who used the legendary off-road vehicle on expeditions, this is the first to feature Canadians. It is appearing on YouTube and other social media channels.
“This story was eclipsed only by the storytellers themselves,” adds Saso, who spent three days with the Batemans while filming. “What a journey, and what an honour to have been able to relive it with them.”
Bateman would later become famous as one of Canada’s pre-eminent naturalist painters, named an Officer of the Order of Canada in 1984, while Foster would go on to head the Royal B.C. Museum. He is also known for originating Foster’s Rule, or the Island Rule, which states that members of a species get smaller or bigger depending on available resources in their environment.