|Industry||Automotive products, services and accessories|
|Golden Hammer 2003|
|The Winners||Advertising Campaigns||Silver|
Credits & Description
At the moment we started working on the campaign, there was only one serious player in the premium petrol market – V-Power sold by Shell. The Euro-quality had been an overused cliche without real meaning. There was no market leader in the terms of product quality, though Statoil had the advantage of being service quality.