National Down Syndrome Society (NDSS) Film End #LawSyndrome by Saatchi & Saatchi New York

End #LawSyndrome

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Industry Public awareness
Media Film
Market United States
Agency Saatchi & Saatchi New York
Chief Creative Officer Javier Campopiano
Associate Creative Director Cristian Costa, Tomas Almuna, Max Mckeon
Executive Creative Director Alex Lea, Mike Pierantozzi, Chris Moreira, Mark Scholler
Art Director Erin Evon
Junior Art Director Jill Archibold
Junior Copywriter Carlota Serra
Production Tool Of North America
Director Danielle Levitt
Released October 2017

Credits & Description

Client: National Down Syndrome Society
Project: Lawsyndrome.org
Agency: Saatchi & Saatchi New York
Account Management Credits:
Ciara Siegel – Account Director
Page Perkinson – Account Manager
Melissa Hochman – Digital Strategy Director
Creative Credits:
Javier Campopiano – Chief Creative Officer
Mike Pierantozzi – Executive Creative Director
Alex Lea – Executive Creative Director
Chris Moreira – Executive Creative Director
Mark Scholler – Executive Creative Director
Tomas Almuna – Associate Creative Director
Cristian Costa – Associate Creative Director
Max McKeon – Associate Creative Director
Erin Evon – Art Director
Jill Archibold – Junior Art Director
Carlota Serra – Junior Copywriter
Constanza Company – Junior Art Director
Production Credits:
Diane Burton – Executive Producer
Robin Oksenhendler – Director of Business Affairs
Cara Muzik – Senior Project Manager
Dennis Marchesiello – Integrated Production Manager
Production Company: Tool
Danielle Levitt – Director/Photographer
Oliver Fuselier – Managing Partner
Brad Johns – Executive Producer
Patti Getker – Producer
Editorial Company: Cosmo Street
Dave Otte – Editor
Maura Woodward – Executive Producer
Anne Lai – Producer
Music Company: Beacon Street Studios
Andrew Feltenstein - Principal
John Nau - Principal
Leslie DiLullo – Executive Producer
Andrea Lavezzoli – Executive Producer
Cast:
John Anton
John Cronin
Janissa Lloyd
Danielle Marino
Kayla McKeon
Isla Newton
Audra Nobles
AnnaRose Rubright
Justin Stacy
Jon Stoklosa
Synopsis:
Saatchi & Saatchi New York and The National Down Syndrome Society are partnering to launch a national campaign to end #LawSyndrome. The campaign is designed to both bring awareness to, and help change, outdated laws that force people with Down syndrome to choose between Medicaid and pursuing a career.
“Law Syndrome” addresses the challenges people with Down syndrome confront when they want to follow their professional dreams, get married and live independent, productive lives. However, in doing so, they may jeopardize the critical government supports they rely on, such as health care. It’s not their extra chromosome holding them back, it’s the law. They are suffering from #LawSyndrome.
NDSS and Saatchi NY created the campaign #LawSyndrome to give all individuals with Down syndrome, their families, the larger disability community and the general public a voice in confronting these dated beliefs and further provide a platform to encourage congressional leaders to act.
The campaign will help mark October as Down Syndrome Awareness Month and National Disability Employment Awareness Month. The call-to-action for the campaign is to text Law Syndrome to 52886 or visit Lawsyndrome.org to learn how you can help.