LBCI Film Sectarian Upbringing (Religion) by Impact BBDO Beirut

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Sectarian Upbringing (Religion)

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market Lebanon
Agency Impact BBDO Beirut
Released June 2012


Mena Cristal Awards 2013
Arabic Culture Arabic Culture Emerald (Bronze)

Credits & Description

LBCi's Cheyef 7alak is a CSR campaign raising awareness and influencing behaviors for a social change, one topic at a time. Discrimination comes as a follow-up to the corruption and traffic themes, denouncing the intolerant conduct of the Lebanese citizens, brainwashed from their early years.

Campaign: Cheyef Halak Discrimination: Religion
Advertiser: LBCI
Agency: Impact BBDO Beirut, Lebanon