Nutrigreen Film ROCKETEER by Leo Burnett Hong Kong

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ROCKETEER

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Industry Health & Pharmaceutical Products
Media Film
Market Hong Kong SAR China
Agency Leo Burnett Hong Kong
Director Chan Man Chung
Executive Creative Director Connie Lo
Art Director Brian Ma, Kenny Ip, Nicky Sun
Copywriter Wen-Hsiu Louie, Alfred Wong, Joey Chung
Account Supervisor Alvin Yim
Editor Holly Ho Of Touches
Production The Film Factory
Released April 2011

Credits & Description

Category: Pharmacy
Advertiser: NUTRIGREEN
Product/Service: LDF CORDYCEPS HEALTH SUPPLEMENT
Agency: LEO BURNETT
Production Company: THE FILM FACTORY, Hong Kong, HONG KONG
Date of First Appearance: Apr 28 2011
Executive Creative Director: Connie Lo
Creative Director: Brian Ma/Alfred Wong
Copywriter: Alfred Wong/Joey Chung/Wen Louie
Art Director: Brian Ma/Nicky Sun/Kenny Ip
Agency Producer: Isa Wai
Account Supervisor: Alvin Yim
Advertiser's Supervisor: Cynthia Lo
Director: Chan Man Chung
Editor: Holly Ho
Sound Design/Arrangement: Click Music
Cameraman: Kris Lo
Account Manager: Kennie Chung
Editing Company: Touches Limited

English Description
Most people in Hong Kong live a crazily hectic life – long working hours, overtime on weekends, and a packed social life. Most of them feel drained before they even get up in the morning. To dramatize this phenomenon, this commercial shows how a businessman loses his energy before he even gets to work. The answer of course, is Nutrigreen LDF Cordyceps, a health supplement that helps people maintain their energy level throughout the day.