Le Barran Film SWIMMING POOL by DDB Paris

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Industry Grocery and Other foods
Media Film
Market France
Agency DDB Paris
Production Ldm Productions
Released July 2004


Eurobest 2004
Tv/Cinema Savoury Foods Gold Campaign

Credits & Description

Set up through four 11 seconds TV commercials relayed in the press by four insertions, the campaign shows people who let their life into the hands of a chicken (a climber ensured by a chicken, a woman who is learning swimming with a chicken as swimming teacher, people who come aboard a plane piloted by a chicken or also a young woman who goes in the back of a big motorbike driven by a chicken and observed by her confident and delighted parents).

The chicken Le Barran, does it remember you something ?
This LABEL ROUGE south-west poultry brand sold in supemarkets decides today to be known by the general public and calls on the advertising agency DDB Paris.
Thus DDB Paris gives the evidence that a big agency can adapt itself to a small adviser and makes a true saga which breaks with the usual codes of the sector.

A comforting communication which remembers that we can always trust a chicken brought up in open air especially on a market which is in full crisis (avian influenza).
DDB Paris see in the collaboration with Le Barran the occasion of making emerge an impeccable brand in the quality it markets.
The campaign will be occured over 15 days, from the 26 April to 9 May. The commercials will be broadcasted on Internet.
Title "Swimming Pool"
Original Title "La Piscine"
City Paris
Production Company: LDM Productions
Advertiser Barran Volailles
Brand Name Le Barran
Product Name Poultry
Business Sector Fresh Poultry
Date of First Publication 5/1/2004
Country of Production France
Language English
Type Television
Length 10 seconds
Tagline You may always trust a chicken brought up in open air.
Original Tagline On peut toujours faire confiance à un poulet élevé en plein air.
Awards The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Silver World Medal) for Special Categories: Low Budget Spot
Creative Director Alexandre Hervé, Sylvain Thirache
Art Director Jean-Yves Lemoigne
Copywriter Jérôme Langlade, Marie-Eve Schoettl
Director Jean-Yves & Jérôme
Agency Producer Jean-Luc Bagur, Alexandra Marik
Account Manager Xavier Mendiola, Camille Raymond, Bertrand Janny
Photographer Jean-Yves Lemoigne
Art Buyer Bernadette Pagesy
Advertising Manager Benoît Dubroca