Le Monde Film SUSCRIBE TO LE MONDE by Publicis Conseil Paris

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SUSCRIBE TO LE MONDE

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Industry Newspapers
Media Film
Market France
Agency Publicis Conseil Paris
Art Director Benedicte Potel
Copywriter Thierry Lebec
Account Supervisor Sophie Larrieu, Elodie Chicheportiche
Production Chez Jean
Released August 2010

Credits & Description

Category: Internet Film
Advertiser: LE MONDE
Product/Service: LE MONDE
Agency: PUBLICIS CONSEIL
Production Company: CHEZ JEAN, Paris, FRANCE
Date of First Appearance: Aug 23 2010
Chief Creative Officer: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Benedicte Potel
Account Supervisor: Sophie Larrieu/Elodie Chicheportiche
Advertiser's Supervisor: Patrick De Baecque/Brigitte Billiard
Account Manager: Sophie Larrieu/Elodie Chicheportiche

English Description
LE MONDE (the informational daily newspaper of reference in France, just as the New York Times is in the USA). The spot shows different current events or scenes from daily life, and in each scene, a title appears as an overlay on the screen. Oddly, the titles have absolutely nothing to do with the scenes shown. A sign asks us: 'Are you really sure about the information you're getting?'. The film is tagged: Le Monde. Informing you better.