Le Trefle Film Emma by Czar, Leo Burnett Paris

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Industry Toilet Paper, Household maintenance & pet products
Media Film
Market France
Agency Czar
Agency Leo Burnett Paris
Director Mr. Bart Timmer
Creative Director Xavier Beauregard
Art Director Jerome Gonfond Leo Burnett France
Copywriter Hadi Hassan Helou Leo Burnett France
Producer Jean-Luc Bergeron
Released March 2013


Clio Awards, 2013
Film Television/Cinema Bronze

Credits & Description

Advertiser: DELIPAPIER
Category: Toiletries
Advertising campaign: EMMA
Account Manager: Anne-Laure Faugas
Director: Bart Timmer
Post Production: Digital District
Copywriter: Hadi Hassan-Helou
Account Supervisor: Regis Perrone
Post Production: Sebastien Gros
Creative Director: Xavier Beauregard
Music: Valente Bertelli
Director Of Photography: Alex Lamarque
Agency Producer: Elisabeth Boitte
Art Director: Jerome Gonfond
Producer: Jean-Luc Bergeron
Advertiser's Supervisor: Matteo Antonielli - Christophe Brosius
Chief Creative Officer: Xavier Beauregard
Music: You Don't See Me
Brief Explanation
The ad features a man who is inseparable from his iPad. His partner on the other hand, Emma, uses paper for everything: to draw, leave messages on Post-it notes, do a crossword puzzle and read a paperback book.Throughout the ad, the man reminds his partner she could be using an iPad instead. ''Emma'' he chides - it becomes like a chorus to their life.But when the man finds out during a trip to the loo that he's run out of toilet paper and calls out ''Emma''. She slips him his iPad under the door with a picture of a toilet roll on the screen. He realises an iPad has its limitations.The ad ends with the important reminder: ''Paper has a great future".