Leaseplan Film What's next by Etcetera Amsterdam, PostPanic

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What's next

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Industry Automotive products, services and accessories
Media Film
Market Netherlands, Europe
Agency Etcetera Amsterdam
Creative Director Peter Van Leeuwen
Creative Marius Lichtendahl, Marvin The
Agency PostPanic
Director Mischa Rozema
Released October 2017

Credits & Description

Client: LeasePlan Corporation
CEO: Tex Gunning
Global Marketing Director: Sandra Tappermann-Pieper
Global Campaign Manager: Selma Sertkaya
Lead Generation Program Officer: Marc Haseth
MD: Dick van der Lecq
Creative Director: Peter van Leeuwen
Creative Team: Marius Lichtendahl, Marvin Thé
Strategy: Bas Vroonland
Business Director: Danny van de Wetering
Agency Producers: Luanne Quax, Marc Elbers, Anne Verdaasdonk, Roel Grijspaardt Social media / Daybreak: Irene Harte, Michael Nap, Anneli Rispens
Data management / DataBay: Stefan Scholte, Mark Buursma
Media: PHD
Production: PostPanic
Director: Mischa Rozema
Producers: Jules Tervoort, Annejes van Liempd, Inge Zoete, Androniki Nikolaou Post-production: Kristian Stoykov, Ivor Goldberg
DoP: Jon Gaute Espevold
Grading: Captcha, Barry Clarke
Music composition: Massive Music
Original track: “Cars” by Gary Numan
Sound design: Antfood, Pedro Botsaris
Other production
Animations: Make ‘m Say
Sales force, marketing cloud & marketing automation campaign development: Waeg Lily SmartVideo Solution: NG Data
Translations: The Language Lab
Radio: TopFormat
HPTOs: Das Banner
Top Gear and The Grand Tour presenter Richard Hammond is the ‘leading man’ in the first worldwide LeasePlan campaign. ETCETERA developed a three-minute feature film in which Hammond anticipates the future of cars and mobility.
With the new theme ‘What’s next?’, LeasePlan is positioning itself as a thought leader in new developments such as car sharing, ride hailing, self-driving and perhaps even flying cars. It's LeasePlan's ambition to provide as much flexibility for customers as possible. The campaign slogan therefore reads: ‘Any car, anytime, anywhere’.
The Hollywood-style film, produced by PostPanic, forms the heart of the ‘digital first and fully personalised’ campaign. In all 32 LeasePlan countries, hundreds of thousands of customers and prospects will be approached with an eDM and personalised video. Richard Hammond invites recipients personally to discover ‘What’s next’ for their mobility and fleet. A follow-up programme approaches people with concrete propositions. With Switch, Click & Drive, customers can trade in their own car for a lease car with just the click of a button. Using LeasePlan’s 360 Formula, the consultants seek out the best balance in property costs, sustainability and driver satisfaction and safety. This unique proposition is presented to customers and prospects in the form of a VR presentation developed by ETCETERA.
The ‘What’s next?’ campaign will be supported in 8 European countries by radio, outdoor, newspapers, banners and social media.