|Industry||Household maintenance & pet products|
|Creative Director||Bob Ranew|
|Art Director||Shaun Sundholm|
|Creative Director||Philip Marchington, Lisa Shimotakahara, David Baldwin|
Credits & Description
Launch campaign compares the new Cree LEDâlight bulbsbulb to the old standby (or in one spot, to CFLâbulbs). Presenter Lance Reddick (âThe Wire,âââFringeâ) was chosen for the no-nonsense, low price-point pitch (LEDs last 25 times longer than a typical incandescent; use 84% less electricity; and unlike many CFLs, reach full brightness instantly) based on his wry, âauthoritative,â but not âauthoritarian,â delivery.