LED Film Eulogy by Baldwin&

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Industry Household maintenance & pet products
Media Film
Market United States
Agency Baldwin&
Creative Director Bob Ranew
Art Director Shaun Sundholm
Production NO6
Production Rsa Films
Director Jesse Peretz
Creative Director Philip Marchington, Lisa Shimotakahara, David Baldwin
Copywriter Ian Fairbrother
Designer Vinnie Fugere
Producer Lynne Pateman
Editor Justin Quagliata
Released April 2013

Credits & Description

Launch campaign compares the new Cree LEDâlight bulbsbulb to the old standby (or in one spot, to CFLâbulbs). Presenter Lance Reddick (âThe Wire,âââFringeâ) was chosen for the no-nonsense, low price-point pitch (LEDs last 25 times longer than a typical incandescent; use 84% less electricity; and unlike many CFLs, reach full brightness instantly) based on his wry, âauthoritative,â but not âauthoritarian,â delivery.
Category: Home appliances & furnishings
Client: Cree
Agency: Baldwin&
Production: RSA Films
Country: United States of America
Director: Jesse Peretz
Creative Director: David Baldwin
Creative Director: Bob Ranew
Art Director: Shaun Sundholm
Copywriter: Ian Fairbrother
Producer: Lynne Pateman
Sound Studio: Sonic Union
Sound Design: Dave Papa
DoP: Declan Quinn
Agency Producer: Sara March Barber
Post production: NO6
Editor: Justin Quagliata
Post Production Producer: Michelle Seidenfrau
Assistant Editor: Matt Ferran
On-line Editor: Ed Skupeen
Assistant On-Line Editor: Mike Grosshandler,
Colorist: Steve Picano
Graphics: Lemonade & Mint
Designer: Vinnie Fugere