Legal & General Film Punk by J. Walter Thompson London


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Industry Banking & Financial Services
Media Film
Market United Kingdom
Agency J. Walter Thompson London
Creative Director David Masterman
Creative Phil Rylance, Leighton Ballett
Production PACE Content Studio
Director Leif Johnson
Released February 2018

Credits & Description

Category: Finance
Media: Film
Brand: Legal & General
Agency: JWT
Geo: United Kingdom
Advertising Agency: JWT, London, UK
Creative Director: David Masterman
Creatives: Phil Rylance, Leighton Ballett
Producer: Luke Mortimer
Planner (creative agency): Chris Bailey
Global Director in Charge: Cris Butler
Board Account Director: Katherine Page
Account Manager: Georgie Pascoe
Creative Producer: Sarah Perkins
Production Assistant: Nadia Amico
Director: Leif Johnson
Production Company: PACE Content Studios / JWT
Head of Content Production: Rachel Moss
Editor: Pieter Westerhof
Sound: Duncan Paterson
Grade: Specrecom Films
Post Production Sound: Transmission
Media Agency: MindShare
Published: January 2018
In from insight derived from JWT’s The Elastic Generation report that later life is not a number but an attitude. We positioned Legal & General as a brand that understands their customer’s pursuit of personal ambition and developed a campaign that celebrates that drive and desire to live life to the full.