LEGO Film Build it Together by CHE Proximity Australia

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Build it Together

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Industry Toys
Media Film
Market Australia
Agency CHE Proximity Australia
Creative Group Head Brian Jefferson
Executive Creative Director Ant White
Senior Art Director Daniel Davison
Senior Copywriter Cameron Brown, Ashley Wilding
Production Sixty40
Director Kyra Bartley
Released November 2017

Credits & Description

Category: Toys
Media: Film
Brand: Lego
Agency: CHE Proximity
Geo: Australia
Advertising Agency: CHE Proximity, Australia
Chief Executive Officer: Chris Howatson
Managing Partner: David Halter
Executive Creative Director: Ant White
Group Creative Director: Brian Jefferson
Senior Writers: Cameron Brown, Ashley Wilding
Senior Art Director: Daniel Davison
Group Account Director: Mariana Rice
Senior Account Manager: Claire Maitland
Head of TV Production: Julie Duff
Sound Engineer: Matt Thompson
Head of Design: Jason Young
Senior Designer: Vanessa Saporito
Digital Designer: Sebastian Perez de Arce
Production Company: Sixty40
Director: Kyra Bartley
DOP: Simon Higgins
Executive Producers: Bonnie Law, Will Alexander
Senior Producer: Charu Menon
LEGO Builder: Nigel Hill
Animator: Norman Yeend
Colorists: Greg Constantaras, Clement Bouchet
Music Composition: Otis Studios
Media: UM Sydney
Published: November 2017
Synopsis:
As LEGO Christmas Town prepares for the big day, a foot interrupts the celebrations and sees Santa flung far away from home.
With miles to cover (although about a meter) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas. The film is part of a wider APAC and ANZ Christmas campaign that includes TV, Digital, OOH, Social, PR, Print and In-Store POS.