LEGO Film RS Spirit Never Stops by Publicis Conseil Paris

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RS Spirit Never Stops

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Industry Toys
Media Film
Market France
Agency Publicis Conseil Paris
Executive Creative Director Marcelo Vergara
Creative Director Yves-Eric Deboey, Mathieu Degryse
Art Director Stéphane Sitter
Copywriter Tormo Greg
Production WIZZ
Director Victor Haegelin
Released June 2018

Credits & Description

Brand: Renault Sport / LEGO
Agency: Publicis Conseil
Executive Creative Director: Marcelo VERGARA
Creative Director: Yves-Eric DEBOEY & Mathieu DEGRYSE
AD: Stéphane SITTER
Copywriter: Greg TORMO
Planning strategic: Neil TAMZALI
Account Manager: Patrick LARA, Silvia STHALIE, Neil TAMZALI, Melanie HUGHES
Production: Nathalie BOUSQUET
Image Production: WIZZ
Producer: Amanda STUBBS
Director: Victor HAEGELIN
Post-producer: Claire PRUD’HOMME
Sound production: KOUZ
Renault: Carine GAILLIEZ, Giovanni COSTA, Alexandra CHARBIT, Sara ROSENBERG
Published: June 2018
Synopsis:
To mark the Renault Sport Formula One™ Team and LEGO® partnership, Renault has created a short stop-motion film that brings to life the Renault Sport Spirit.
Created for digital, the film tells the story of a determined Lego minifigure who creates his own Renault F1 car to triumph in a toy car race, after coming last against the other toy figurines thanks
to his lousy toy car.
The stop-motion animation was created by The Loft, Publicis Conseil for Renault Sport. Renault Sport Formula One Team and LEGO have partnered to celebrate the 40th anniversary of Renault in Formula One. L’Atelier Renault are currently presenting a 1:1 replica of the Renault Formula One pilot car, built with 600,000 Lego bricks.
The film was created by The Loft Publicis, directed by Victor Haegelin, produced by WIZZ