Leica Film, Digital Free yourself from colors by F/Nazca Saatchi & Saatchi Sao Paulo

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Free yourself from colors

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Industry Photo & Video Cameras, Accessories
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Rodrigo Castellari, Pedro Prado, Theo Rocha
Art Director Fabiano Broki, Andreia de Marchi
Creative Rodrigo Castellari, Pedro Prado, Theo Rocha
Production Lobo
Director Mateus De Paula Santos, Fabio Acorsi
Released March 2017

Awards

Cannes Lions 2017
Film TV / Cinema Film: Consumer Electronics & Technology Bronze Lion

Credits & Description

AGENCY: F/Nazca Saatchi & Saatchi 

CATEGORY: Film

CLIENT: Leica Gallery São Paulo

TITLE: Everything in black & white

PRODUCT: Leica M - Monochrom 

1st DATE:  April 4, 2017
GENERAL CREATIVE DIRECTOR: Fabio Fernandes
CREATIVE DIRECTOR: Pedro Prado | Rodrigo Castellari
CREATIVE TEAM: Pedro Prado | Rodrigo Castellari 

Account Management: Saulo Sanchez, Gabriela Marques
MEDIA: Maurício Almeida | Edison Tamashiro

Rtvc: Elucieli Nascimento, Fernanda Sousa, Rafael Paes, Victor Alloza
PRODUCTION COMPANY: LOBO
Director: Mateus De Paula Santos, Fabio Acorsi
Design and Animation: Bruno Ferrari, Fabiano Broki, Fabio Acorsi, Felipe Frazao
Art Director: Fabiano Broki, Andreia De Marchi
EXECUTIVE PRODUCER: Alberto Lopes | Sérgio Salles
ACCOUNT MANAGEMENT: Márcia Guimarães
SOUND PRODUCTION: Satelite Audio

PRODUCTION: Equipe Satelite
MAESTRO: Equipe Satelite
ACCOUNT MANAGEMENT: Fernanda Costa | Tatiane Dias Ferreira
VOICEOVER: Toby Ricketts

CLIENT APPROVAL: Luiz Marinho
Date: March, 2017
Description:
The poetic video, voiced by Toby Ricketts, posits that nothing is more colorful than black and white—not blood red, not green grass, not the diverse blues of water.
Synopsis:
Inspired by photography's graphic universe, the film is a poetic ode to the monochromatic beauty. It kindly suggests that people should break away from the ordinary colorful world and embrace black & white's unique allure.