Leningrad Film Kolshik

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Kolshik

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Industry Records & Cinema Production
Media Film
Market Russia
Production Fancy Shot
Director Ilya Naishuller
Production Great Guns Ltd
Director Ilya Naishuller
Production Versus Pictures
Released September 2016

Awards

Cannes Lions 2017
Film Craft Film Craft: Direction Bronze Lion

Credits & Description

Agency: Great Guns
Client: Leningrad
Director of Photography: Genrih Meder
Cinematographer: Genrih Meder
Director: Ilya Naishuller
Editor: James Demetriou
Editor: Vlad Kaptur
Producer: Dimitry Mouraviev
Producer: Ekaterina Kononenko
Post Production: Cgf
Production Company: Fancy Shot/ Versus Pictures/ Great Guns
Production Company: Great Guns, London / Fancy Shot, Moscow / Versus Pictures
Director: Ilya Naishuller (Great Guns)
Producer: Dimitry Mouraviev (Fancy Shot)
Producer: Ekaterina Kononenko (Versus Pictures)
Director Of Photography: Genrih Meder (Freelance)
Editor: James Demetriou (Great Guns)
Outcome:
-Over 10.5 Million views on Youtube.-Articles in a mutitude of press outlets both industry-focused and general.-Promotion on Facebook, Twitter, Instagram etc.-Nominated for multiple awards worldwide
Synopsis:
The artist’s brief was to create a visually arresting, innovative promo for a Russian language song that would extend in appeal beyond the Russian border. After the huge success of two technically innovative, multi-award winning projects, the director wanted to create an equally innovative piece of work but in traditional third person rather than first person POV.
Execution:
From production, directorial and editorial points of view this film is far more complex than it might initially seem. Aside from just the organisational challenge of filming something on this kind of scale with so many cast, stunts, vfx and dangerous animals, the film is also an astonishingly complex multi-narrative, all told in reverse. The challenge was to make all the stories, and the links between the stories, coherent whilst the whole film plays out in reverse. So each sequence was carefully designed with this in mind. The positions of certain shots that would normally act as foreshadowing devices in a film playing forward, for example, had to be completely rethought to work in reverse. And, as if that wasn’t enough, the director, wanted to create a film that, editorially, would work perfectly with the music when played either forward or in reverse. This of course required extensive story-boarding and editing of storyboards to act as a solid blueprint for the shoot itself.
Strategy:
-Create a a visually arresting, innovative promo for a Russian language song that would extend in appeal beyond the Russian border-Promote video using social media and industry media outlets
Campaign Description:
The music video shows a chain of events that escalate to bloody mayhem in a circus, switching between multiple story-lines all taking place within the big top’s enclosure. The twist being that the whole film is told in reverse, so the initial action that sparks all this craziness is not revealed until the film’s final moment.
Relevancy:
This film was commissioned to promote the track and artist, therefore making it a music promo.