L'Equipe Film Little Boy by DDB Paris, Soixante Quinze

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Little Boy

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Industry Publishing, streaming & media, Newspapers
Media Film
Market France
Agency DDB Paris
Agency Soixante Quinze
Released May 2005

Awards

One Show 2006
Tv & Radio Consumer Television / :30/:25 - Single Gold

Credits & Description

Description / Synopsis

The film humorously depicts a father entering his son’s bedroom. The boy starts to scream as he doesn’t recognise him, so the man unfolds an edition of « L’Equipe » in front of him to read. It is at this moment when the little boy recognises his father.
Context

L'Equipe launches a press, television and radio campaign to advertise its first quiz "The Winning News".
"The Winning News" is a quiz game which will take place over a period of 3-weeks, each day 3 articles will be put forward which could have been published the day before. To find the correct answer, the reader will have to refer to the L'Equipe of the day before.
Philosophy/Solution

DDB Paris, advertising agency responsible for the L'Equipe group, has developed a new print, radio, outdoor and TV campaign.
The idea behind the game: to remind the reader that they have to keep the copy of L'Equipe from the day before to answer the question of the day: "From now on get used to keeping yestreday’s copy of L'Equipe" or "Don't forget tomorrow to keep today’s copy of L'Equipe".
Title "Little Boy"
Agency DDB PARIS
City Paris
Production Company: Soixante Quinze 75
Advertiser L'Equipe
Brand Name L'Equipe
Business Sector Newspapers, Magazines, Books
Date of First Publication 5/2005
Market France
Country of Production France
Language French
Type Television & Cinema
Length 30 seconds
Tagline Everyday. Every Sport
Original Tagline Tous les jours. Tout le sport
Creative Director Alexandre Hervé, Sylvain Thirache
Art Director Benjamin Marchal
Copywriter Céline Landa
Director Jonathan Herman
Agency Producer Agathe Michaux
Account Manager Bertrand Janny, Thomas Granger, Julie Régis
Advertising Manager Christophe Chenut, Marie Gérard