BREAK AD 2 by Garbergs Annonsbyra for Lernia

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BREAK AD 2

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Industry Recruiting
Media Film
Market Sweden
Agency Garbergs Annonsbyra
Director Felix Herngren, Måns Nilsson
Creative Director Petter Odeen
Art Director Sebastian Smedberg
Copywriter Rebecka Osvald
Producer Sandra Sohlman, Peter Sarhammar
Account Supervisor Joakim Landin
Production FLX Stockholm
Released November 2010

Credits & Description

Category: Business Equipment & Services
Advertiser: LERNIA
Product/Service: EMPLOYMENT AGENCY
Agency: GARBERGS
Production Company: FLX, Stockholm, SWEDEN
Date of First Appearance: Nov 1 2010
Creative Director: Petter Ödeen
Copywriter: Rebecka Osvald
Art Director: Sebastian Smedberg
Agency Producer: Annika Witkowska/Charlotte Lundquist
Account Supervisor: Joakim Landin
Advertiser's Supervisor: Ida Larsson
Producer: Sandra Sohlman/Peter Sarhammar
Director: Felix Herngren/Måns Nilsson
Post Production: Stopp
Account Manager: Charlotte Lundquist
Other Credits: Karin Roberts/Graphic Design

English Description
To show the importance of having the right competence, we produced a series of TV spots creating the illusion of an incompetent broadcast technician messing up the commercial block. The interrupted commercials were real, current spots from known advertisers.