Leroy Merlin Film Selfie by BETC

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Industry Department Stores & Shopping Malls
Media Film
Market France
Agency BETC
Executive Creative Director Stéphane Xiberras
Copywriter Paul Delmas
Producer Elodie Andurand, Michel Teicher
Production Rita
Director Brieuc Dupont, Clément Langlais
Producer David Gordon Green
Released May 2014

Credits & Description

Last month, French home improvement store Leroy Merlin, with the help of BETC Paris, launched a new campaign in France to re-establish its position as the country's leading DIY store. The campaign, noted for its modern and positive tone, consists of 4 films, most notably "Selfie", a fresh twist on the photography fad, which proves to Leroy Merlin's customers "you can be proud". Check out the video via the link above, and maybe you'll be inspired to take on a photo-worthy project of your own!
Category: Retail services
Client: Leroy Merlin
Agency: BETC Paris
Production: RITA Films
Country: France
Director: Blacktool Brieuc Dupont
Director: Clément Langlais
Executive Creative Director: Stéphane Xiberras
Copywriter: paul delmas
Creative Director/ art director: eric astorgue
Creative Director/ writer: Jean-Christophe Royer
Producer: David Green
Producer: Michel Teicher
Producer: Elodie Andurand