Leukemia & Blood Foundation Film SHAVE FOR A CURE by Ogilvy Auckland

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Industry Charities, Foundations, Volunteers
Media Film
Market New Zealand
Agency Ogilvy Auckland
Director Jonathan Nyquist
Executive Creative Director Damon O'leary
Art Director Darran Wong Kam
Copywriter Ben Pegler
Producer Ivan Barge
Account Supervisor Loane Avenell
Editor Ken Sparks
Production Film 360
Production Film Construction
Released March 2011

Credits & Description

Category: Fundraising & Appeals
Product/Service: LEUKEMIA APPEAL
Production Company: FILM CONSTRUCTION, Auckland, Auckland, NEW ZEALAND, NEW ZEALAND
Production Company: FILM 360, Auckland, Auckland, NEW ZEALAND, NEW ZEALAND
Date of First Appearance: Mar 13 2011
Executive Creative Director: Damon O'leary
Copywriter: Ben Pegler
Art Director: Darran Wong Kam
Agency Producer: Amanda Chambers
Account Supervisor: Loane Avenell
Producer: Ivan Barge
Director: Jonathan Nyquist
Editor: Ken Sparks
Sound Design/Arrangement: Franklin Road
Animation: Film 360
Director Of Photography: Andrew Stoud

English Description
A young boy sits at his window and watches while other children play in the street outside. He has a shaven head and get well cards beside him.

In a different scene a man walks into a barbers. He sits down, and the barber starts to shave his head. As the hair on his head gets shaven, the young boys hair grows. Until eventually the boy has a head full of head and the man is clear shaven head.

To inspire more people to get involved and raise money for Leukemia research, Ogilvy NZ produced a moving story that visually demonstrates how shaving your hair can have a direct effect in helping a sick child getting better. The hope is to encourage more New Zealanders to join in during the Leukemia & Blood Foundation’s annual ‘Shave for a Cure’ fundraiser.