Levi`s Film Circles [:90] by FCB West San Francisco

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Circles [:90]

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Industry Jeans
Media Film
Market United States
Agency FCB West San Francisco
Chief Creative Officer Karin Onsager-Birch
Creative Director Mike Long
Art Director Paul Foulkes
Copywriter Matt Ashworth
Production Believe Media
Director Jake Nava
Production Cherry Films
Released August 2017

Awards

One Show 2018
Moving Image Craft Craft - Cinematography / Single Silver
Moving Image Craft Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Silver
Branded Entertainment Online / Short Form - Single Bronze

Credits & Description

Media: Web Film
Category: Clothing & footwear
Agency: FCB West, San Francisco
Country: United States of America
Client: Levi’s
Jennifer Sey: CMO
Chris Jackman: VP, Global Marketing
Lauren Uchrin: Director, Global Marketing
Adriana Higuera: Manager, Global Marketing

Agency: FCB West
Karin Onsager-Birch: Chief Creative Officer
Mike Long: SVP Group Creative Director
Paul Foulkes: Art Director
Matt Ashworth: Copywriter
Charlotte McConnell: Senior Producer
Arlene Bae: SVP, Group Management Director
Lauren Geismar: Account Supervisor
Simon White: Chief Strategy Officer
Ryan Riley: Planning Director

Production
Believe Media/Cherry Films: Production Company
Jake Nava: Director
David Johnson: Director of Photography
Benedict Cooper: Executive Producer
Jannie McInnes: Executive Producer
Leo Scott at Cartel: Editor

The Mill: Post


PRODUCTION COMPANY:
Cartel / Los Angeles
The Mill / London
One Union / San Francisco
The Mill / New York
Believe Media / Cherry Films / London / New York
DIRECTOR: Jake Nava
PRODUCER: Andrew Devansky / Jannie McInnes / Benedict Cooper / Sera Bal
AGENCY PRODUCER: Elizabeth Morse / Charlotte McConnell
CINEMATOGRAPHER: David Johnson
CONTENT STRATEGIST: Simon White / Ryan Riley
CREATIVE TEAM: Paul Foulkes / Matt Ashworth
DIGITAL ARTIST / MULTIMEDIA: Fergus McCall
EDITOR: Leo Scott / Chris Catanach / Craig Quinian / Grant Hall
EXECUTIVE CREATIVE DIRECTOR: Mike Long
MEDIA COMPANY: OMD / Los Angeles
PR / MARKETING: Paul and Williams Inc. / New York
SOUND DESIGNER: Matt Wood
TECHNICAL PRODUCER: Misha Stanford-Harris / Simon Bath / Lauren Pullano / Ali Reed
Description:
When we come together, we dance in circles. We move as one, and celebrate the individual who takes the center. Unity and individuality come alive. Let’s live how we dance. Let’s #LiveInLevis
Synopsis:
In an increasingly divided world, rather than promote their latest product line, Levi’s wanted to create greater unity. We looked for something all sides can agree on, to celebrate our common humanity rather than what divides us. And we discovered that no matter which tribe, culture or religion you come from, everyone at times of celebration will dance in circles. That’s when we move as one, celebrating the individual who takes the center. Unity and individuality come alive, the perfect reflection of both common humanity and self-expression.