Levi`s Film Circles - Hong Kong by AIR Concepts Hong Kong

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Circles - Hong Kong

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Industry Apparel, Clothing & Footwear, Apparel & Accessories Stores
Media Film
Market Hong Kong SAR China
Agency AIR Concepts Hong Kong
Creative Director Mike Wu, Ken Hui
Art Director Ceci Chan
Senior Art Director Jacqueline Hung
Copywriter Hayden Chan
Senior Copywriter Penny Lau
Released May 2018

Credits & Description

Media: Web Film
Category: Clothing & footwear
Client: Levi Strauss (Hong Kong) Ltd
Agency: AIR Concepts
Country: Hong Kong
Director: Welby Chung
Digital Producer: Chloe Ho
Senior Account Executive: Charlotte Ho
Creative Director: Ken Hui
Creative Director: Mike Wu
Art Director: Ceci Chan
Copywriter: Hayden Chan
Senior Art Director: Jacqueline Hung
Senior Copywriter: penny lau
Production company: Crossfade Creative Ltd
Actor: Dance Society @ Hong Kong University of Science and Technology
Actor: Dance Society @ Lingnan University
Actor: Dance Society @ The Open University of Hong Kong
Actor: Dance Society @ The Chinese University of Hong Kong
Actor: Dance Society @ Hong Kong Shue Yan University
Actor: Dance Society @ City University of Hong Kong
Actor: Dance Society @ Hong Kong Baptist University
Composer: Kevin Chau
Actor: Dance Society @ The Hong Kong Polytechnic University
Actor: Dance Society @ The Education University of Hong Kong
Actor: Dance Society @ The University of Hong Kong
Music + Sound Production: Mountain Music Corp
Social Influence Director: Denny Wong
Choreography Studio: Crew Players Dance Complex
Choreographer: Ivy Wan
Choreographer: Manfred Wong
Assist Choreographer: Lun 
Make up & Hair: Mimi Lau Makeup
Styling: Corals Development
Skaters: Arnold Cheung & Brian So
Published: April 2018
Circles unified 10 universities in Hong Kong.
This summer Levi’s connected university students from 10 local universities in Hong Kong to have the first "Block Party". To extend the spirit of "Levi's "Circles" celebrate the joy and togetherness that crosses groups, countries and cultures, all students from different universities are unified and moved as one, through the power of music and dance