Levi`s Film LAUNDRETTE by BBH London

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Industry Apparel, Clothing & Footwear, Jeans
Media Film
Market United Kingdom
Agency BBH London
Director Roger Lyons
Creative Greg Mills, Barbara Nokes, Sir John Hegarty
Editor Ian Weil
Released October 2001

Credits & Description

A classic from the BBH stable, this ad announces the launch of the first Levi's stonewashed jeans. It's 1950s small town USA, a GI stands watching the girls. Behind him a man walks into a launderette carrying a bag of small rocks which he pours into one of the machines. He then proceeds to remove his clothes down to his boxers and socks, and put them in the machine. A thoroughly honed physique is admired by all as he takes his seat against the wall. Levi's: Now available stonewashed

Levi's: Laundrette
Agency: Bartle Bogle Hegarty (BBH)
Creative: John Hegarty; Greg Mills; Barbara Nokes
Director: Roger Lyons
Production: Mike Dufficy & Partners
Director of Photography: Richard Greatrex
Editor: Ian Weil
Music: Karl Jenkins, Mike Ratledge
Brand: Levi's