Levi`s: REAR VIEW GIRLS by Colenso BBDO Auckland for Levi`s

Adsarchive » Film » Levi`s » Levi`s: REAR VIEW GIRLS

Levi`s: REAR VIEW GIRLS

Pin to Collection
Add a note
Industry Apparel, Clothing & Footwear, Jeans
Media Film
Market New Zealand
Agency Colenso BBDO Auckland
Released June 2011

Awards

Cannes Lions 2011
Film Lions Internet Film Silver

Credits & Description

Advertiser LEVI STRAUSS & CO
Product CURVE ID JEANS
Entrant COLENSO BBDO Auckland, NEW ZEALAND
Type of Entry: Other Film Content
Category: Internet Film
Title: REAR VIEW GIRLS
Advertiser/Client: LEVI STRAUSS & CO
Product/Service: CURVE ID JEANS
Entrant Company: COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND
Creative Credits
Production Company: FLYING FISH Auckland, NEW ZEALAND
Name Position
Nick Worthington Executive Creative Director
Levi Slavin Creative Director
Levi Slavin/Jae Morrison/Zoe Hawkins/Kia Heinnen Copywriter
Levi Slavin/Jae Morrison/Kia Heinnen/Zoe Hawkins Art Director
Scott Coldham (Group Account Director) Account Supervisor
James Moore And Sam Attenborough From Flying Fish Producer
Jae Morrison From Colenso Bbdo Director
Mike Hammond Editor
Amanda Blank: Something Bigger Something Better Music
Brief Explanation:
In 2011, Levi’s launched Curve ID; a range of women’s jeans that fit shape, not size. To compliment the launch, Levi’s asked us to start a conversation. They gave us $10,000 and a pair of Curve ID jeans. The brief: Levi’s make your bum look great. The solution: We mounted a hidden camera in a pair of Curve ID and documented every look, gawk and peek. The target was 100,000 hits on YouTube. In the first 10 days, this ambitious product demonstration was viewed 8 million times, was number 1 on the Ad Age Viral Video Chart, and was one of the most viewed clips in 10 countries.