Levi`s: TO WORK by Skunk, Wieden + Kennedy Portland for Levi`s

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Levi`s: TO WORK

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Industry Apparel, Clothing & Footwear, Jeans
Media Film
Market United States
Agency Skunk
Agency Wieden + Kennedy Portland
Director John Hillcoat
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Don Shelford, Tyler Whisnand, Danielle Flagg Tbwa\media Arts Lab
Art Director Julia Blackburn, Mike Giepert
Copywriter Antony Goldstein, Nathan Goldberg
Producer Executive Producers
Account Supervisor Tamera Geddes, Jessie Young
Editor Tommy Harden
Released June 2011

Awards

Cannes Lions 2011
Film Craft Lions Cinematography Silver
Film Craft Lions Script Silver
Film Craft Lions Direction Bronze

Credits & Description

Type of Entry: Film Craft
Category: Cinematography
Title: TO WORK
Advertiser/Client: LEVI'S
Product/Service: LEVI'S CLOTHING
Entrant Company: SKUNK Hollywood, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Tyler Whisnand/Danielle Flagg/Don Shelford
Art Director: Julia Blackburn/Mike Giepert
Copywriter: Nathan Goldberg/Antony Goldstein
Agency Producer: Executive Agency Producer: Ben Grylewicz/Agency Producers: Sarah Shapiro/Juliana Montgomery
Advertiser's Supervisor: Doug Sweeny
Planner: Andy Lindblade
Account Manager: Andrew Schafer
Account Supervisor: Tamera Geddes/Jessie Young
Production Company: SKUNK Hollywood, USA
Director: John Hillcoat
Producer: Executive Producers: Matt Factor/Shelly Townsend
Editor: Tommy Harden
Sound Studio: Sound Lounge
Sound Design/Arrangement: Gus Koven
Music: Artist/Title: Richard Wagner/Vorspiel
Post Production: The Mill
Production Designer: Dominic Watkins
Other Credits: Color Mastering: Pascal Dangin
Brief Explanation:
With a cast of Braddock residents, we set out to bring our theme of the new frontier to life.