Lexus: Ben by Centrade Saatchi & Saatchi Bucharest for Lexus

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Lexus: Ben

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Industry Cars
Media Film
Market Romania
Agency Centrade Saatchi & Saatchi Bucharest
Director Concrete
Creative Director Jorg Riommi, Arturo Vittorioso, Daniela Nedelschi
Art Director Alina Zaharescu
Copywriter Ana-Maria Taralunga
Producer Alexandru Teodorescu
Account Supervisor Catrinel Manolescu
Editor Mihai Codleanu
Released May 2011

Credits & Description

Category: Cars
Advertiser: TOYOTA ROMANIA
Product/Service: LEXUS
Agency: SAATCHI & SAATCHI ROMANIA
Production Company: SAGA FILM, Bucharest, Bucharest, ROMANIA, ROMANIA
Production Company: CHAINSAW EUROPE, Bucharest, Bucharest, ROMANIA, ROMANIA
Date of First Appearance: Apr 10 2011
Creative Director: Jorg Riommi
Copywriter: Ana-Maria Taralunga
Art Director: Alina Zaharescu
Agency Producer: Monica Garbur
Account Supervisor: Catrinel Manolescu
Advertiser's Supervisor: Anca Dumitrescu
Producer: Alexandru Teodorescu
Director: Concrete
Editor: Mihai Codleanu
Sound Design/Arrangement: Andrei Ciubuc
Account Manager: Simona Miron/Ioana Ionescu

English Description
Kids love to reproduce sounds and they know quite a few. But they can only do the sounds they’re familiar with. That’s why a little boy, who has only been driven around in Lexus CT 200h, the most silent car in the category, wouldn’t know what noise does a car.