Lexus IS F Visualizer by DentsuBos Toronto for Lexus

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Lexus IS F Visualizer

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Industry Cars
Media Film
Market Canada
Agency DentsuBos Toronto
Director Gary Thomas
Executive Creative Director Steve Back, Deputy Creative Director, Tom Westin - Grayson Matthews
Art Director Deborah Prenger, David Glen
Copywriter Glen Hunt, Joe O'neill, Peter Gardiner
Producer Patty Bradly
Account Supervisor Emma Hall, Kathryn Long
Production Crush
Released March 2008

Awards

Cassies 2008
Winner - Silver

Credits & Description

Title: "IS F Visualizer"
Client: Lexus Canada
Creative Agency: Dentsu Canada
Creative Directors: Glen Hunt, Deborah Prenger
Art Directors: Deborah Prenger, David Glen, Alex Rea
Writers: Glen Hunt, Joe O'Neil, Peter Gardiner
Agency Producer: Amanda Loughran
Director: Crush
Production Company: Crush, Toronto
Creative Director (Crush): Gary Thomas
Executive Producer: Patty Bradley
Producer: Patty Bradley
Designers: Chris Rolf, Adrian Lawrence, Yoho Hang Yue, Stefan Woronko
Animators: Aylwin Fernando, Yoho Hang Yue, Mark Irish, Stefan Woronko, Chris Rolf, Adrian Lawrence
C.G: Aylwin Fernando, Mark Irish, Yoho Hang Yue, Stefan Woronko, Chris Rolf
Music & Sound Design: Grayson Matthews, Toronto

Comment on the spot by Crush CD Gary Thomas:
When we were approached by Dentsu to do this spot, we were given an audio clip of the car running full tilt and asked “what would that sound look like?” We then interpreted the sounds visually and used Maya and After Effects to create imagery that built adrenaline and took the audience on a journey. This project was a close collaboration between Crush, Dentsu Canada and Grayson Matthews, who built the soundtrack meticulously.