Lexus Film Fast As H by Team One Los Angeles

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Fast As H

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Industry Hybrid Cars
Media Film
Market United States
Agency Team One Los Angeles
Chief Creative Officer Chris Graves
Creative Director Craig Crawford
Art Director Steve Hanlon
Production Sibling Rivalry
Director Joe Wright
Released May 2018

Credits & Description

Alternative title: Cloudy with a Chance of Truth
Media: TV
Category: Automotive
Client: Lexus
Agency: Team One
Account Manager: Cristina Alfonso
Group Strategy Director: Cliff Adams
Assistant Producer: Claire Allman
Associate Director, Strategic Planner: Nicole Cestaro
Group Creative Director: Craig Crawford
Chief Creative Officer: Chris Graves
Art Director: Steve Hanlon
Senior Project Manager: Melanie Lee
Jr. Strategic Planner: Lauren Mabuni
Associate Project Manager: Madison Merhoff
Account Executive: Chris Loughlin
Account Director: Amy Oars
Product Insights Management Supervisor: Joe Rigonan
Product Insights Manager: Vincent Scott
Business Affairs Manager: Jessica Solorzano
Associate Creative Director: Charlie Stephenson
Senior Producer: Jenny Valladares
Executive Producer: Sam Walsh
Product Insights Manager: Jeremy Wenninger
Production: Sibling Rivalry
Director/Partner: Joe Wright
Director of Photography: Pete Konzcal
Executive Producer/Partner: Maggie Meade
Executive Producer: Shelby Ross
Head of Production: Joanna Fillie
Line Producer: Amanda Clark Altham
VFX Supervisor/ Lead Compositor: Jake Montgomery
Flame Artist: Patrick Munoz
Flame Artist: Michael Vaglienty
CG Supervisor: Andy Boyd
CG Artist: Nha Ca Chau
CG Artist: Zachary Dimaria
Production Coordinator: Justine Pregler
Executive Producer: Asher Edwards
Color: The Mill
Colorist: Damien Van Der Cruyssen
Editorial: General Edit
Editor: Noah Herzog
Assistant Editor: Matt Dunlap
Executive Producer: Lisa Kropfl
Music & Sound Design: Q Department
Voiceover: Minnie Driver
Mix: Juice Studios
Sound Engineer: Bruce Bueckert
Sound Engineer: Bob Gremore
Executive Producer: Dawn Redmann
Published: May 2018
Lexus announced today a new national marketing campaign to prove that choosing a hybrid doesn't mean making compromises. Coined "Fast as h," the marketing campaign showcases the full hybrid lineup's impressive performance and new lower pricing.
In it, an LC 500h hybrid performance coupe maneuvers through an empty gallery space, as it literally and figuratively clears clouds of doubt about hybrid performance. The voiceover states, "Of course a Lexus is powerful. But if you had any lingering doubts about the acceleration, horsepower and all-around performance of a Lexus hybrid, this should clear the air. When Lexus crafts hybrids, the result is fast as h. Now comparably priced to the rest of the lineup."
While alternative fuel vehicles offer future benefits such as helping the environment and cost-savings, Lexus hybrids also provide exhilarating experiences. Lexus hybrids boast compelling initial acceleration; better gas mileage and a longer range; and a smoother, quieter ride. They offer uncompromised styling and performance plus higher fuel efficiency and lower emissions.