Lexus Film Emily by Team One Los Angeles

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Emily

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Industry Cars
Media Film
Market United States
Agency Team One Los Angeles
Chief Creative Officer Chris Graves
Creative Director Javier Torok, Geoff Vreeken, Gareth Williams
Art Director Javier Torok
Copywriter Geoff Vreeken
Production @radical.media
Director Sebastian Strasser
Released January 2018

Credits & Description

Advertised Brand: Lexus
Agency: Team One, Los Angeles, CA (USA)
Associate Business Affairs Manager: Nadia Estrada
Producer: Reilly Park
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Creative Director/Art Director: Javier Torok
Creative Director/Copywriter: Geoff Vreeken
Program Manager: Jamie Lau
Account Management Supervisor: Ben Allison
Product Insights Manager: Jeremy Wenniger
Executive Producer: Sam Walsh
Production Company: Radical Media
Executive Producer: Donna Portaro
Director: Sebastian Strasser
Producer: Jeremy Barrett
DP: Roman Vasyanov
Production Designer: Jahmin Assa
Editorial Company: Union Editorial
Executive Producer: Joe Ross
Editor: Jim Haygood
Assistant Editor: Jed Stuber
President/Managing Director: Michael Raimondi
Post-Production Company: MPC
VFX Supervisor: Rob Hodgson
Flame Lead: Rob Ufer
Post Producer: Susie Cobb
Telecine: MPC
Colorist: Mark Gethin
Post Production Company (Pack Shot): Arsenal Creative
CG Lead: Brian Lee
CG Artist: Julian Fitzpatrick
Producer: Esther Minitser
Executive Producer: Cortney Haile
Music Co: Human
Composer: Matthew O’Malley
Creative Director: Gareth Williams
Executive Producer: Jonathan Sanford
Voiceover: Minnie Driver
Recording Studio: Juice Studios
Sound Mixer – Bruce Beuckert
Published: January 2018
Synopsis:
To debut the all-new, three-row 2018 RX 350L and RX 450hL, Lexus has developed a comprehensive marketing campaign to highlight the luxury, flexibility and logistical liberty that three rows can offer. Available in six- or seven-passenger capabilities, the new RXL models will retain the RX’s sophisticated features while providing more room for the unexpected.
“The RX has been the top-selling luxury utility vehicle in the U.S. for more than 20 years, and we’re excited to offer the next evolution of the iconic crossover in two flavors: the V-6 RX 350L and the powerful multistage RX 450h,” said Cooper Ericksen, Lexus vice president of marketing. “The RXL marketing campaign is targeted at the modern family who values the luxury of space and flexibility for whatever life throws at them.”
“Emily,” a general market TV spot, will begin airing nationally on Jan. 13, 2018. The spot highlights the versatility of three rows by featuring a young family in everyday scenarios, such as driving their little girl and several friends to a birthday party, loading in all the dogs and having enough room for all their daughter’s stuffed animals. Emily, who appears to be an only child, explains that while her parents think their new car is for them – it’s actually hers. At the end of the spot, the pregnant mom asks her daughter if she’s excited for her new baby sister to come home, and the camera catches an astonished look on Emily’s face with the voiceover explaining that you can experience space for the unexpected with the new Lexus RXL.