LG Film Card stacking challenge [TV Commercial] by KREMA Worldwide

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Card stacking challenge [TV Commercial]

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Industry Washing Machines
Media Film
Market South Korea
Agency KREMA Worldwide
Executive Creative Director Dong Jin Son
Released March 2016


Ame Awards 2017
Use of Medium Branded Entertainment: South Korea AME Bronze Medallion

Credits & Description

Agency: Krema Worldwide
Brand: Lg Centum System
Country: South Korea
Account Executive: Taekyung Kim
Account Executive: Tae Young Lee
Executive Creative Director: Dong Jin Son
Executive Producer: Kyung Hyun Kim
Producer: Seung Hyun Cho
Producer: Dong Jo An
Director: Seung Hoon Lee
To launch new Centum System Washing Machine globally and demonstrate that this machine had significantly reduced vibrations and noise levels, LG Electronics teamed up with professional card stacker and multiple Guinness World Records™ title holder Bryan Berg for a challenge that would be demanding to achieve on a solid surface, let alone on a vibrating washing machine: to break the Guinness World Records title for the Tallest house of cards built in 12 hours.