LG Film Care & Delight, 2 by ALL-IN Ad Lab

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Care & Delight, 2

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Industry TV
Media Film
Market Algeria
Agency ALL-IN Ad Lab
Creative Director Samir Badaoui
Copywriter Rima Boudjenah
Illustrator Habib Bachir
Released July 2017

Credits & Description

Category: Electronics, Technology
Media: Digital
Brand: LG
Agency: ALL-IN
Geo: Algeria
Advertising Agency: ALL-IN AD LAB, Algiers, Algeria
Creative Director: Samir Badaoui
Head of Strategy: Idir Mahfouf
Copywriter: Rima Boudjenah
Illustrator / Animator: Habib Bachir
Digital Account Manager: Soumeya Hamadi
Marketing Director: Zakaria Messikh
Published: July 2017
The idea is to show How the client service of LG can be active even in the worst situation. the story telling is based on "Once upon a time" in a local language. this is the first animation work of LG in Africa.
Arabic rhymes were used to impact the animation and deliver the claim as simply as possible.