LG Film MOMENTOS by Fullsix

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Industry TV
Media Film
Market Portugal
Agency Fullsix
Creative Director Rui Vieira
Producer Victor Santos
Account Supervisor Teresa Dias
Editor Nuno Rocha
Production Filmesdamente
Released May 2010

Credits & Description

Category: Internet Film
Advertiser: LG PORTUGAL
Product/Service: FLAT SCREEN TV
Production Company: FILMESDAMENTE, Porto, PORTUGAL
Date of First Appearance: May 24 2010
Creative Director: Rui Vieira
Account Supervisor: Teresa Dias
Producer: Nuno Rocha And Victor Santos
Director: Nuno Rocha
Editor: Nuno Rocha
Sound Design/Arrangement: Duarte Ferreira
Music: Noiserv
Account Manager: Ricardo Costa
Director Of Photography: Pedro Negrão

English Description
About the Project:
LG wanted to strengthen the “Life’s Good” brand equity by focusing on emotions, enhance the brand visibility while increasing the Consumers’ affinity with the brand values, and distinguish from the main competitors by using a creative and more authentic communication approach.
We wanted to communicate THE GOOD THINGS IN LIFE and show that LG products can influence and make those positive moments come to life - LG is the enabler of those Good things.

The Idea:
How ? By telling a story - getting away from normal advertising and going towards a new level of consumer engagement.
We propose to invest on the production of 3 short-movies/stories that reflect the brand promise. The short-movies are also the base for an online platform where people can share their good things and where LG can simultaneously activate more tactical campaigns.

On an ordinary night, with the past stricken from memory, a man relives times gone by, in the place he calls home. Fragments of pure happiness and sublime instants of sharing, appear as signs of hope for a present that will never be the same.