LG Film ALGO DE BOM by Fullsix

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Industry Mobile phones, devices & accessories
Media Film
Market Portugal
Agency Fullsix
Producer Ricardo Ferreira
Editor Rui Vieira
Released September 2010

Credits & Description

Category: Internet Film
Advertiser: LG PORTUGAL
Product/Service: MOBILE PHONES
Date of First Appearance: Sep 15 2010
Executive Creative Director: Rui Vieira
Creative Director: Rui Vieira
Agency Producer: Teresa Dias
Producer: Rui Vieira And Ricardo Ferreira
Director: Rui Vieira
Editor: Rui Vieira
Sound Design/Arrangement: Duarte Ferreira
Post Production: Fullsix And Lightfilms
Cameraman: Leandro Ferrão
Music: Alexei Aigui
Account Manager: Ricardo Costa
Director Of Photography: Marianna Yakobson
Other Credits: Art Direction Kind And Naked

English Description
About the project:

LG wanted to strengthen the “Life’s Good” brand equity by focusing on emotions, enhance the brand visibility while increasing the Consumers’ affinity with the brand values, and distinguish from the main competitors by using a creative and more authentic communication approach.
We wanted to communicate THE GOOD THINGS IN LIFE and show that LG products can influence and make those positive moments come to life - LG is the enabler of those Good things.

The Idea: How ? By telling a story - getting away from normal advertising and going towards a new level of consumer engagement.
We propose to invest on the production of 3 short-movies/stories that reflect the brand promise. The short-movies are also the base for an online platform where people can share their good things and where LG can simultaneously activate more tactical campaigns.

Algo de Bom Synopsis:
A man and a woman astray, searching for each other for miles and miles. They speak about what keeps them away, until there is nothing else to talk about and nothing keeping them away. There is just something good.